Increasing participation rates in pupil surveys has become an important challenge for empirical educational research. In this paper we investigate whether combining a monetary incentive with a personalised invitation to participate in a survey increases the response rate of secondary school pupils. It is found that pupils who receive a personalised invitation and a monetary incentive are not more likely to participate, nor to participate more quickly following the invitation, than those who received a nonpersonalised invitation and a monetary incentive.
Sprietsma, Maresa (2016), Which Incentives to Increase Survey Response of Secondary School Pupils?, ZEW Discussion Paper No. 16-071, Mannheim. Download