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The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Referierte Fachzeitschrift // 2019
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Referierte Fachzeitschrift // 2019

The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

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Czarnitzki, Dirk, Andrew Toole und Dirk Crass (2019), The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations, International Journal of the Economics of Business 26(1) , 157-176

Autoren/-innen Dirk Czarnitzki // Andrew Toole // Dirk Crass