The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations
Referierte Fachzeitschrift // 2019Czarnitzki, Dirk, Andrew Toole und Dirk Crass (2019), The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations, International Journal of the Economics of Business 26(1) , 157-176