The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Referierte Fachzeitschrift // 2019
Referierte Fachzeitschrift // 2019

The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Autoren/-innen Dirk Czarnitzki // Andrew Toole // Dirk Crass