Kahsay, Goytom Abraha, Laura Mørch Andersen und Lars Gårn Hansen (2014), Price reactions when consumers are concerned a bout pro - social reputation, University of Copenhagen. Download

Autoren

Kahsay, Goytom Abraha
Andersen, Laura Mørch
Hansen, Lars Gårn

Schlagworte

Net - crowding out; Reversed price reactions; Pro - social reputation; reputation signal l ing; Consumer goods