The contribution of in-house and external design activities on product market performance

Referierte Fachzeitschrift // 2012
Referierte Fachzeitschrift // 2012

The contribution of in-house and external design activities on product market performance

Czarnitzki, Dirk und Susanne Thorwarth (2012), The contribution of in-house and external design activities on product market performance, Journal of Product Innovation Management 29(5) , 878-895