Crass, Dirk (2014), The Impact of Brands on Innovation and Firm Perfromance - Empirical Evidence from Germany, United Nations University UNU-MERIT PhD Dissertation, Bd. 87, Universitaire Pers Maastricht, Maastricht, The Netherlands.

Kategorie

Monographie

Autoren

Crass, Dirk

Schlagworte

Innovation, Intangibles, Brands, Trademarks