Are there any First and Second Mover Advantages for Eco-Pioneers? Lead Market Strategies for Environmental Innovation
Cleff, Thomas
und
Klaus Rennings
(2014),
Are there any First and Second Mover Advantages for Eco-Pioneers? Lead Market Strategies for Environmental Innovation,
in: U. Bacher (Hrsg.),
Interdisciplinary Management Research X,
Opatija,
167-192