SEEK-Project 2016: Digital Marketplaces and Platforms
SEEK-Project 2016: Digital Marketplaces and Platforms
Digital marketplaces and platforms are characterised by reduced costs for storing, searching for, and retrieving information. They also have low communication costs enabling remotely located partners to coordinate and jointly resolve complex tasks – be it a commercial transaction or the collaboration on a complex joint project. In this project, we aim to study the mechanism of specific digital marketplaces and platforms from different perspectives:
- We study the role of incentive schemes for online public good production and crowdworking as new form of organising labour. In addition, we analyse how the diffusion of platforms which facilitate the collection of information and the acquisition of goods and services affects other related markets.
- We examine market power issues related to major two-sided markets characterised by substantial network effects, such as Google. Furthermore, we analyse the role of competition on the deployment of digital infrastructures and services as well as their economic impacts, and we investigate switching behaviour in electricity markets. A special focus is placed on characteristics of customer behaviour.
- A further issue to be examined is the potential of digital platforms to support long-term investment decisions. We thereby focus on platforms which exploit cognitive advantages and compensate for the cognitive limitations of the human decision making processes. We also analyse their potential to serve as a feasible solution for recurring, widespread investment mistakes.
- In addition, we study how and to which extent technological innovations in the area of digital marketplaces and platforms enable new forms of economic interaction. We particularly focus on Blockchain technologies.
The research will contribute to a better understanding of the underlying mechanisms in online markets and platforms how these affect competition dynamics and labour supply. It is likely that the expected findings shall have far-reaching implications, not only for the organisation of work, retail and finance, but also for policy makers who shall determine the necessity of regulatory or competition policy interventions.
Project members
Selected Publications
Briglauer, Wolfgang, Niklas Dürr and Klaus Peter Gugler (2020), A Retrospective Study on the Regional Benefits and Spillover Effects of High-Speed Broadband Networks: Evidence from German Counties , International Journal of Industrial Organization Volume 74, January 2021 , Article 102677
Hunold, Matthias, Reinhold Kesler and Ulrich Laitenberger (2020), Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection, Marketing Science Volume 39, Issue 1 , 92-116
Briglauer, Wolfgang, Enrico Maria Camarda and Ingo Vogelsang (2019), Path dependencies versus efficiencies in regulation: Evidence from “old” and “new” broadband markets in the EU, Telecommunications Policy Volume 43, Issue 8 , Article 101825
Briglauer, Wolfgang, Niklas Dürr, Oliver Falck and Kai Hüschelrath (2019), Does State Aid for Broadband Deployment in Rural Areas Close the Digital and Economic Divide?, Information Economics and Policy Volume 46, March 2019 , 68 - 85
Briglauer, Wolfgang and Klaus Gugler (2019), Go for Gigabit? First Evidence on Economic Benefits of High-Speed Broadband Technologies in Europe, Journal of Common Market Studies Volume 57, Issue 5 , 1071-1090
Hunold, Matthias, Reinhold Kesler, Ulrich Laitenberger and Frank Schlütter (2018), Evaluation of Best Price Clauses in Hotel Booking, International Journal of Industrial Organization Volume 61, November 2018 , p. 542 - 571