(Concise) EARIE Exclusive: Who Is Using Generative AI – And How Is It Changing Us? (in German Language)

#ZEWPodcast // 2026
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#ZEWPodcast (Concise) EARIE Exclusive: Who Is Using Generative AI – And How Is It Changing Us? (in German Language)

ChatGPT reached around 100 million monthly users within just two months. But who actually uses generative AI on a long-term basis in their everyday lives? Which digital habits encourage regular use – and do applications such as ChatGPT replace other services, or do they simply complement them? A new study examines these questions by analysing the digital activities of around 148,000 people in the US. It reveals that usage behaviour prior to first contact with generative AI is a better predictor of subsequent regular use than demographic characteristics.

In the latest episode of the ZEW podcast “Wirklich Wirtschaft”, podcast host Pascal Ausäderer speaks to the study’s co-author, Sebastian Valet.