Management Training Programme “Fit for Partnership with Germany”

Participants of the ZEW Manager Training Programme “Fit for Partnership with Germany”.

Once again this year, 22 managers from the People’s Republic of China attended the ZEW training programme “Fit for Partnership with Germany” from 18 March to 12 April 2019. During the programme, ZEW’s training experts provided managers from various sectors of the Chinese economy with the necessary knowledge for collaborating with German SMEs in numerous training and coaching sessions.

This year, the programme welcomed the 30th management group from China to Germany. It was the seventh time that the programme was run by ZEW on behalf of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and the German Federal Ministry for Economic Affairs and Energy. The aim of the programme is to promote German foreign trade. Before coming to ZEW, the participants attended an introductory workshop in China, where they were prepared for the programme and discussed their ideas for cooperation in individual interviews. The training was continued and successfully completed in Germany. Topics such as sustainable management, intercultural management and the fundamentals of the German economy helped the managers to gradually achieve their respective cooperation goals.

Regional economy establishes international contacts

By visiting companies in the region – such as the Grosskraftwerkt in Mannheim, software manufacturer SAP in Walldorf and chemical giant BASF in Ludwigshafen – the participants gained a valuable insight into German corporate culture and promoted an understanding of business processes in Germany. In addition, the participants visited the Hanover Fair “Industry 4.0”, where they were able to get in touch with further possible cooperation partners. In the course of the four-week training course, numerous contracts and declarations of intent were signed with German partners. The group has more than doubled the number of existing business contacts.

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