Yvonne Bräutigam, MSc

Yvonne Bräutigam, MSc

Press Relations and Editing

Yvonne Bräutigam is the CvD (Chefin vom Dienst) for ZEW's Press Relations and Editing team. She is responsible for online communications and press relations, is the contact person for external enquiries from journalists, and advises the scientists on all media contacts. As a science communicator, she conceptually contributes to the PR strategy and is responsible for knowledge transfer projects and the planning of PR activities, including video productions and podcasts. She has been coordinator for online communication at ZEW since 2014, including the complete redesign of the ZEW website, which has been continuously developed since 2016 and went online in 2022 with a new design. She is responsible for the further development of online communication and strategy, the online and social media team as well as content management, (online) editing and the German/English newsletter format ZEW Monthly.

From 2009 to 2011, she completed a Master’s degree at the Danube University Krems in Austria. She obtained her Master of Science with distinction from the job-accompanying master’s programme PR and Integrated Communications. Her thesis focused on external science communication in social media with particular reference to journalists as mediator target group. Prior, she completed her diploma in Business Informatics at the University of Cooperative Education, Mannheim and a Bachelor of Arts (with Honors) in business administration at the Open University, London in Cooperation with ZEW. She specialised in the area of software development, web development and project management as part of her employment in ZEW's Research Unit “Industrial Economics and International Management”. She worked at the Service Unit “Knowledge Transfer and Qualification Programmes” and was responsible for various tasks in organisation, general management, leadership, marketing, and event management, before joining the Service Unit “Press Relations and Editing” in 2003.

Contact information

Yvonne Bräutigam

Yvonne Bräutigam, MSc

Online Communications Manager Email yvonne.braeutigam@zew.de Phone +49 (0)621 1235-322
Unit: Press Relations and Editing, Communications

Selected Publications

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