Market-oriented reforms regularly encounter resistance among the general public. Even reforms that are considered to be efficient by economic experts are often rejected by voters e.g., based on fairness considerations. While the impact of media on the formation of public opinion seems to be broadly recognised, there is still a lack of profound empirical research on this topic. Therefore, this research project focuses on the econometric analysis of representative survey data to provide insights into the relationship between media consumption and media competition on the one hand and economic policy preferences on the other hand.