01/2025 – Digitalisation

In an increasingly digitalised world, generative AI and big data technologies are opening up completely new horizons. Businesses harness the potential of these innovations to generate tailored content and achieve efficiency gains. Sill, using big data is no guarantee for productivity increases but requires targeted investment of time and resources.
 
In the current ZEW Monthly edition on the topic of “Digitalisation” we present a proposal for promoting reliable generative AI in the EU. We also share current findings from ZEW research projects on the importance of digital sovereignty for German companies and on the relationship between big data use and productivity.