Decarbonization of Automotive Retail from OEM´s Perspective

With Ambition 2039 Mercedes-Benz has set the target of making the fleet of new vehicles net carbon-neutral over the vehicles´ entire life cycle by 2039. Mercedes-Benz´ Sales Organization and Retail Network are an important part of the value chain. Besides an introduction of the Decarbonization strategy for the Retail Network this talk as part of the Decarbonization Seminar will discuss open questions and challenges which came up during the strategy design.