The report on Creative Industries in the city of Vienna is based on a comprehensive study on the situation of Creative Industries in Austria in 2010. For the Vienna report, a special evaluation of the Austrian data has been performed in order to compare the city’s Creative Industry with that of the Austrian economy. ZEW’s part in this analysis focuses on business models and organisational models in the Creative Industries, with special emphasis laid on customer relationships, business partnerships and value added chains. In addition, ZEW investigated success factors of creative enterprises.


KMU Forschung Austria , Wien , AT

Project duration

01.11.2010 - 15.12.2010

Project members

Dr. Christian Rammer (Coordinator)
Dr. Bettina Müller