Are there any first and seconed mover advantages for eco-pioneers? Lead market strategies for environmental innovation

Contributions to Edited Volumes and Conference Proceedings // 2014
Contributions to Edited Volumes and Conference Proceedings // 2014

Are there any first and seconed mover advantages for eco-pioneers? Lead market strategies for environmental innovation

Rennings, Klaus and Thomas Cleff (2014), Are there any first and seconed mover advantages for eco-pioneers? Lead market strategies for environmental innovation, in: Mu Pongping, Reinhard Meckl (Eds.), 1, Science Press Beijing 40-63

Authors Klaus Rennings // Thomas Cleff