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Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets

Referierte Fachzeitschrift // 2009
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Referierte Fachzeitschrift // 2009

Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets

Kaiser, Ulrich und M. Song (2009), Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets, International Journal of Industrial Organization 27(2) , 292-301

Autoren/-innen Ulrich Kaiser // M. Song