Suche

Gesucht nach "Advertising".
Es wurden 24 Ergebnisse gefunden.

Zeige Ergebnisse 1 bis 10 von 24.

• Veranstaltungen // 16.12.2024

  Algorithmic Steering and Advertising on Platforms

  Diese Veranstaltung findet in englischer Sprache statt. Weitere Informationen inklusive Abstract auf der englischsprachigen Veranstaltungsseit
• Publikationen // 18.06.2024

  ZEW Discussion Paper - News Media Bargaining Codes

  We build a model of the news market where advertisers allocate their ads between a social media platform and a news website. Our objective is to evaluate policy interventions aimed at fostering news c
• Publikationen // 02.01.2024

  Referierte Fachzeitschrift - Generative AI and deceptive news consumption

  In this paper, we analyze the effects of advancements in generative Artificial Intelligence (GenAI) on the news media market. We model a representative consumer who allocates their time between readin
• Publikationen // 14.10.2022

  Referierte Fachzeitschrift - The role of intangibles in firm-level productivity – evidence from Germany

  productivity is driven by non-R&D intangibles, notably software & databases, training and advertising & marketing. While this finding holds for both goods and service sectors, we find that non-R&D
• Veranstaltungen // 01.04.2021

  The Effects of Influencer Advertising Disclosure Regulations Evidence from Instagram

  Diese Veranstaltung findet in englischer Sprache statt. Weitere Informationen inklusive Abstract auf der englischsprachigen Veranstaltungsseit
• Veranstaltungen // 15.10.2019

  Advertising and Content Differentiation Evidence from YouTube

  Führt Werbung zu einer stärkeren oder schwächeren inhaltlichen Differenzierung auf Medienmärkten? Im Vortrag wird gezeigt, dass eine Erhöhung der Anzahl technisch umsetzbarer Werbepausen pro Video zu
• Publikationen // 12.12.2018

  Referierte Fachzeitschrift - Targeted Advertising in Magazine Markets and the Advent of the Internet
• Veranstaltungen // 29.03.2017

  International Finance: The Value of Visibility

  growth. Thus the evidence is consistent with visibility creating value through monitoringand advertising, while stock markets inadequately price the positive effects of firm visibility. ZEW, L 7,1 D-68161
• Veranstaltungen // 22.03.2012

  Substitution Between Online, TV, and Other Types of Advertising

  ZEW, L 7,1 D-68161 Mannheim
• Veranstaltungen // 26.09.2011

  Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!

  /www.davidreiley.com/papers/DoesRetailAdvertisingWork.pdf" title="Externer Link zum Download">"Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on [...] statistically and economically significant impacts of the advertising on sales. The treatment effect persists for weeks after the end of an advertising campaign, and the total effect on revenues is estimated [...] more than seven times the retailer's expenditure on advertising during the study. Additional results explore differences in the number of advertising impressions delivered to each individual, online and