The term of "social" is provided for most people with a sense of well-being or at least with positive connotations. So many institutions use this adjective in various contexts starting with social market economy to social partners. When it comes to "social" networks such as Facebook, Google+, and Twitter, however, the connotations have not been universally positive in past months, even for many formerly ardent supporters. The ends pursued by these networks are often not "social", but rather commercial, and profit-oriented as marketer of user data. Indeed, it is almost shocking to observe the naiveté with which not just younger users have contended that the operators of such networks have altruistic motives. Perhaps such notions would be halfway acceptable if it weren’t for recent developments.