The purpose of the project is to analyse how firms’ extrovertedness affects their success. By extrovertedness we mean firms’ active use of social media and their passive presence in social media (media exposure). Using firm-level data, we will apply various microeconometric estimation approaches to identify the effects of firms’ extrovertedness on their productivity and innovation activity.


Fritz Thyssen Stiftung , Köln , DE

Project duration

01.09.2013 - 31.08.2015


Digital Economy