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The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence using Trademark Registrations

Refereed Journal // 2019
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Refereed Journal // 2019

The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence using Trademark Registrations

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Czarnitzki, Dirk, Andrew Toole and Dirk Crass (2019), The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence using Trademark Registrations, International Journal of the Economics of Business 26(1) , 157-176

Authors Dirk Czarnitzki // Andrew Toole // Dirk Crass