Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?

Discussion and Working Paper // 2007
Discussion and Working Paper // 2007

Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?

In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.

Sofka, Wolfgang and Jörg Zimmermann (2007), Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?, Max Planck Institute of Economics Papers on Entrepreneurship, Growth and Public Policy, Jena, Germany

Authors Wolfgang Sofka // Jörg Zimmermann