Publications

R&D, marketing innovation, and new product performance: A mixed methods study

Refereed Journal // 2017

R&D, marketing innovation, and new product performance: A mixed methods study

Grimpe, Christoph, Wolfgang Sofka, Mukesh Bhargava and Rabikar Chatterjee (2017), R&D, marketing innovation, and new product performance: A mixed methods study, Journal of Product Innovation Management 34(3) , 360-383

Authors Christoph Grimpe // Wolfgang Sofka // Mukesh Bhargava // Rabikar Chatterjee