Grimpe, Christoph, Wolfgang Sofka, Mukesh Bhargava and Rabikar Chatterjee (2017), R&D, marketing innovation, and new product performance: A mixed methods study, Journal of Product Innovation Management 34(3), 360-383.

Authors

Grimpe, Christoph
Sofka, Wolfgang
Bhargava, Mukesh
Chatterjee, Rabikar