Publications

Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets

Refereed Journal // 2009

Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets

Kaiser, Ulrich and M. Song (2009), Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets, International Journal of Industrial Organization 27(2) , 292-301

Authors Ulrich Kaiser // M. Song