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News tagged with „Social networks“

  • 1 News

December 2010

20.12.2010 – ZEW (ibe/ggr)

Companies Are Far From Tapping The Full Potential Of Social Media As Marketing Instrument

More than one fourth of businesses in Germany now offer customers the possibility of rating their products and services on their own company website. Some businesses evaluate online information about themselves in order to obtain a picture of their current company or product image. Companies are very hesitant compared to other online advertising channels, however. Only seven percent have their own blog and only six percent have their own profile in social networks. This are the findings of a current representative survey conducted by the Centre for European Economic Research (ZEW.) A total of 4,400 firms in the manufacturing industry and selected service sectors with more than five staff members were surveyed. read more


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