Yvonne Bräutigam is working as part of ZEW's PR Team in the work areas Public Relations and New Media. The relaunch of the ZEW website, supervised by her, was awarded the BIENE-Award in December 2006. In addition, she provides editing and technical expertise for the German and English ZEW newsletter, published on a monthly basis. Being responsible for New Media, she is in charge of the further development of online activities, media relations, and editorial supervision of ZEW's video productions.
From 2009 to 2011, she completed a Master's degree at the Danube University Krems, Austria. She obtained her Master of Science with distinction from the job-accompanying master's programme "PR and Integrated Communications". Her thesis focused on external science communication in social media with particular reference to journalists as mediator target group.
Prior, she completed her diploma in Business Informatics at the University of Cooperative Education, Mannheim and a Bachelor of Arts (with Honors) in business administration at the Open University, London in Cooperation with the Centre for European Economic Research (ZEW). She specialised in the area of software development, web development and project management as part of her employment in ZEW's Research Department "Industrial Economics and International Management". She worked at the Service Department "Knowledge Transfer and Qualification Programmes" and was responsible for various tasks in organisation, general management, leadership, marketing, and event management, before joining the Service Department "Information and Communication" in 2003.
Bräutigam, MSc, Yvonne and Silvia Ettl-Huber (2013), Potenziale von Social Media für die Medienarbeit in der externen Wissenschaftskommunikation, in: Ettl-Huber, S.; Nowak, R.; Reiter, B.; Roither, M. (Hrsg.), Social Media in der Organisationskommunikation, Empirische Befunde und Branchenanalysen, Springer VS, Wiesbaden, S. 147-166, DOI 10.1007/978-3-658-02329-4. Download
Bräutigam, MSc, Yvonne (2011), Raus aus dem Elfenbeinturm! Herausforderung an die externe Wissenschaftskommunikation im Zeitalter von Web 2.0 und Social Media - Unter besonderer Betrachtung der Mittlerzielgruppe Journalisten, Masterthese - PR und Integrierte Kommunikation. Donau Universität Krems - Internationales Journalismus Zentrum, Krems.
2011: Degree with distinction,
Danube University Krems, AT
2006: BIENE Award 2006,
Aktion Mensch & Stiftung Digitale Chancen, Berlin
07.2011: Social Media in der Unternehmenskommunikation, Stiftung der Deutschen Wirtschaft (sdw)
2010 - until now: German Public Relations Association (DPRG), Berlin
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