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Magazines and their Companion Websites: Competing Outlet Channels?

Referierte Fachzeitschrift // 2006
Weiterlesen
Referierte Fachzeitschrift // 2006

Magazines and their Companion Websites: Competing Outlet Channels?

Zur Publikation

Kaiser, Ulrich (2006), Magazines and their Companion Websites: Competing Outlet Channels?, Review of Marketing Science 4(3)

Autoren/-innen Ulrich Kaiser