Are there any first and seconed mover advantages for eco-pioneers? Lead market strategies for environmental innovation

Beiträge in Sammel- und Tagungsbänden // 2014
Beiträge in Sammel- und Tagungsbänden // 2014

Are there any first and seconed mover advantages for eco-pioneers? Lead market strategies for environmental innovation

Rennings, Klaus und Thomas Cleff (2014), Are there any first and seconed mover advantages for eco-pioneers? Lead market strategies for environmental innovation, in: Mu Pongping, Reinhard Meckl (Hrsg.), Innovation for Green Growth, 1, Science Press Beijing 40-63

Autoren/-innen Klaus Rennings // Thomas Cleff